Webmaster Resources
Website Development Books
1. HTML / CSS / web design
If you want to learn some advanced techniques of modern web design, then I recommend
you get at least a CSS book. The book Stylin' with CSS : A Designer's Guide
by Charles Wyke-Smith, is probably the best one for beginners. You can get it at Amazon.com:
Stylin´ with CSS: A Designer´s Guide.
To see the current Amazon best-sellers in the categories "web design / css" and "web design / html",
visit
EasyWebTutorials.com/html-tutorial/best-sellers.html.
2. Web Copy / Sales Copy Writing
If you are trying to sell anything through your website, then you must know how to
present your products in order to convert your visitors into customers. Itīs hard to get
expert information on a topic like that for under 20 $. The real secrets are usually
only tought on seminars that are priced well over 1000 $ per seat.
Therefore I recommend you get the book Web Copy That Sells: The Revolutionary Formula
for Creating Killer Copy Every Time by Maria Veloso, director of "Web Copywriting University"
and the former director of "Creative Web Writing" for Aesop.com, a major internet marketing company.
This book teaches you all the secrets to make your website sell effectively. Maria Veloso put
all the information of her 997$ copywriting seminars into this comprehensive book, which goes
way beyond copywriting - covering other aspects of website convertion like opt-in email marketing,
autoresponders and much more. And the price of the book is under 20 $ at Amazon.
Get "Web Copy That Sells" from Amazon.com
3. PHP & MySQL Programming
PHP is a very popular programming language to add dynamic content
to your webpages or create entirely database driven websites. You donīt necessarily have
to learn how to create small scripts yourself, but itīs very useful to have at least
some basic understanding of PHP and MySQL, so you wonīt get headaches when it comes to
installing and configuring PHP scripts on your website.
A very beginner-friendly and well supported book is Beginning PHP 5 and MySQL: From Novice to Professional
by W. J. Gilmore. A book that should be on the shelf of every webmaster. I highly recommend
you buy this book at Amazon.com.
Search Engine Optimization - SEO
Learn how to get top search engine rankings for your webpages in the major
search engines like Google and Yahoo. Included in this tutorial are two comprehensive e-books in PDF format
that teach you how to choose the right keywords for your webpages, how to optimize your webpages and
your websiteīs linking structure, how to increase your websites link popularity and everything else
you need to know, so you do not actually have to buy a book on that topic.
Youīll find the e-books inside the folder "books" of this tutorial.
SEO Made Easy:
Learn how to achieve top rankings for your webpages in the search engines
BBQ Niche Report: Learn how to find profitable keywords. This report uses the
barbecue market niche as example and has lots of screenshots and keyword lists in it. Read it only after learning the
SEO basics tought in "SEO Made Easy".
SEO and Website Marketing Newsletters :
To keep your website on the top of the search engines, you need to stay up-to-date with the
latest techniques and SEO strategies. If you are keen on getting your website found in the
search engines and also learn a couple of different ways to attract visitors to your site
and earn money with your website, I highly recommend you subscribe to the following free newsletters:
TheJungleMarketer : a monthly, ad-free internet marketing newsletter.
By the way - this is my own newsletter, so you know you´ll be getting a lot of valuable information for free.
EZSEO : Dr. Andy Williams, a buddy of mine, publishes an excellent weekly
newsletter. Andy is an expert in search engine optimization. In addition to SEO news and strategies you will
also get general website promotion and internet marketing tips.
Scripts and Software Tools
HotScripts.com: categorized directory of software tools
and scripts, with reviews and ratings. A great place to find all kinds of scripts, many of them free.
Outsourcing
There are many things in your business that you can hire out at very affordable prices.
Whether you need help in installing a script, need custom designed graphics or just want to
free up your time ... you can easily find someone doing the job for you.
My favorite place for outsourcing is Elance.
Just take a look at the different categories and projects to get an idea for what kind of
tasks are being hired out. Elance is kind of an auction site for all kinds of e-jobs like programming,
writing, webdesign, etc ...
I recommend you open a free account at Elance.com
and go through the tutorials to learn how it works. Itīs easy and youīll be surprised how cheap you can get
the jobs done.
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